Category: Small Business Marketing

  • How To Sell Anything, or Why Didn’t My Product Sell?

    How To Sell Anything, or Why Didn’t My Product Sell?

    I first wrote & published the below blog post back on Nov 7, 2010 but it’s been stuck on an old unused site of mine, so I have decided to “liberate” it from anonymity and re-publish it here today. I hope you find it helpful. I was speaking to a client on the phone the […]

  • Marketing ISN’T I.T.

    Marketing ISN’T I.T. Someone was talking to me this morning about marketing, and he made the comment that his clients often say “I can’t do that marketing stuff. I’m not I.T. (information technology) savvy.” I laughed out aloud, because that’s what all the guys n gals I work with think. That marketing is “IT” or […]

  • Chapter 10 – How To Increase The Frequency Of Sales Transactions

    Back in the late 1990s, I used to manage a Computer Retail shop in Perth City (right on Hay St, in front of Central Park). We were a big firm, with 4 branches in Perth and over 60 outlets across Australia (they went down the tubes later, but that’s a story for another day…) I […]

  • Chapter 9 – How To Increase The Value Of Each Sales Transaction

    Increase Your Prices The first and most obvious way of achieving this is simply to increase all your prices! Now, I know most of you just mentally called me an idiot for suggesting that, but hang on a minute and let’s examine this in a little more detail… Firstly, it has been proven OVER and […]

  • Chapter 8 – Referrals

    One simple option to increase the number of paying customers you have that many businesses don’t try is that of asking for, and encouraging referrals from their current clients. Now, there are a variety of ways to get your clients to refer their friends, family and colleagues to your business, but a particularly effective way […]

  • Chapter 7 – Pay Per Click Advertising (PPC)

    While SEO is the most cost effective method of capturing searchers on the web, it does tend to take time (anywhere from 3 to 12 months) to produce results due to a variety of factors. Hence, businesses wanting quick results can tap into the most popular form of paid online advertising, which is PPC (Pay […]

  • Chapter 6 – Search Engine Optimisation (SEO)

    The first step in tapping into the potential customers online is a website, as already mentioned. However, the next step is actually being found online, which is the more difficult step, requiring a variety of online marketing techniques to help your site become visible for the people searching for the information it provides. If you’ve […]

  • Chapter 5 – How 21st Century Buyers Make Their Decision

    One vital factor to consider in this 21st Century world we find ourselves living in is that the process of making a buying decision has 1 HUGE difference about it that wasn’t widely available 20 years ago. In this connected world of ours, the Internet is often the deciding factor between a shopper making a […]

  • Chapter 4 – The Most Effective Advertising Medium

    So, now it’s time to discuss the most [cost] effective advertising medium available to most businesses today, and that is the Internet. As you can see from the chart to the right, Email & Search Engine Marketing are the 2 most cost-effective methods of generating sales leads, compared to the classics of Yellow Pages, Banner […]

  • Chapter 3 – How To Increase Your Number Of Paying Customers

    The Great Dilemma in a Recession: Spend on Advertising or Save? McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 – businesses that maintained or increased their ad spend during this time averaged higher sales growth during the recession and in the following 3 years! By 1985 – sales of the businesses that maintained […]