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What’s A Better Advertising Option Than AdWords or Facebook?
What’s A Better Advertising Option Than AdWords or Facebook? Lately, I’ve been running across a more than usual number of people in need of advertising to help generate leads and/or customers for their business. After 10+ years running AdWords PPC campaigns for clients spending anywhere from $100/month to $100K/month (and similar numbers in Facebook […]
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Google AdWords Negative Keywords Made Simple
Google AdWords Negative Keywords Made Simple Probably one of the biggest secrets most people don’t know when it comes to successfully advertising on Google AdWords is using negative keywords! Negative keywords – or ‘negs’ as industry insiders call them – stop your ads from showing when searches are INAPPROPRIATE or off-topic for your campaign. When […]
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Google AdWords Keyword Types Explained
When they get started, a lot of beginner AdWords users don’t realise that there are multiple keyword types they can (and should) use. As a consequence, they often go with the generic “broad match” type and find they spend their budget very quickly, but generate very few leads &/or sales. At this stage, AdWords beginners […]
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Agency or Self-Serve: Who Should Run Your AdWords?
If you want to use Google AdWords to generate leads &/or sales for your business, one of the biggest initial questions that crops up is: should you set them up and manage them yourself (self-serving) OR outsource the job to a digital agency (or web design company with AdWords skills, etc)? And my answer to […]
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How To Track Phone Call Leads From AdWords & Optimise Your Campaign For Higher ROI
When running an AdWords campaign, most small businesses miss out on one really important aspect. Tracking the leads that enquire via the telephone. Yes, AdWords makes it really easy to measure leads and sales generated online using Conversion Tracking &/or goal tracking in the Google Analytics tool. But, how do you know when a lead […]
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The Pros & Cons of Bidding on your Company/Brand Name With AdWords
Over the last few years, Google has released various documents which explain the value of AdWords advertisers bidding on their own company name &/or brand name. According to their studies, bidding on these keywords are a great way to get more clicks at a lower price and increase the leads you can generate, while not […]
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AdWords Telepathy: How To Read A Searcher’s Mind & Get More Leads and Sales
So, you’ve decided to kick off with a Google AdWords campaign, and you’re not really sure what keywords you should bid on, and what kinds of ads you should be using. Well, before you go down the tactics path to decide what you should do, the first – most important – thing to know is […]
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AdWords Voyeurism: How To Peer Into The Mind of Google & Turn That Into Cash
Whether you know me personally or have just been browsing this site for a small part of today, it should be no secret that I love Google AdWords! It’s been my secret world for 8-odd years now. It’s what I make a living from, and it’s sort of my mistress (shhh… don’t tell Michelle that!) […]
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SEO vs AdWords: Do You Want The Money Sooner Or Later?
When I first got into the online marketing industry back in 2005, most of the action was happening on the SEO front. Clients were fully focussed on getting page 1 rankings (preferrably page 1, position 1) on the organic side of Google, and the volume of clicks you got if you were at position #1 […]