The below information applies equally well to service providers as it does to product vendors. Feel free to consider either word interchangeable with the other. 1)      Understand the Search “Continuum” – How People Buy Online According to Forrester Research Inc, 81% of internet users start their purchase journeys using [a] search [engine], so that’s a  […]

Back in 2009, I had to give a presentation on online marketing to a group of business people. While preparing my PowerPoint slides for the presentation, I was trying to think of a simple way to explain a complex topic – how to increase your sales and profits using the power of the internet. After […]