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How To Sell Anything, or Why Didn’t My Product Sell?
I first wrote & published the below blog post back on Nov 7, 2010 but it’s been stuck on an old unused site of mine, so I have decided to “liberate” it from anonymity and re-publish it here today. I hope you find it helpful. I was speaking to a client on the phone the […]
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3 Simple Strategies For Marketing Your Business With Facebook Advertising
If you’ve been thinking about trying Facebook ads to promote your business – to generate leads and/or sales – then here’s 3 simple strategies that can be used for almost all business types. And if you’ve tried Facebook ads before but didn’t get the result you were hoping for, then chances are good that you […]
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What’s A Better Advertising Option Than AdWords or Facebook?
What’s A Better Advertising Option Than AdWords or Facebook? Lately, I’ve been running across a more than usual number of people in need of advertising to help generate leads and/or customers for their business. After 10+ years running AdWords PPC campaigns for clients spending anywhere from $100/month to $100K/month (and similar numbers in Facebook […]
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Google AdWords Negative Keywords Made Simple
Google AdWords Negative Keywords Made Simple Probably one of the biggest secrets most people don’t know when it comes to successfully advertising on Google AdWords is using negative keywords! Negative keywords – or ‘negs’ as industry insiders call them – stop your ads from showing when searches are INAPPROPRIATE or off-topic for your campaign. When […]
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Google AdWords Keyword Types Explained
When they get started, a lot of beginner AdWords users don’t realise that there are multiple keyword types they can (and should) use. As a consequence, they often go with the generic “broad match” type and find they spend their budget very quickly, but generate very few leads &/or sales. At this stage, AdWords beginners […]
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Marketing ISN’T I.T.
Marketing ISN’T I.T. Someone was talking to me this morning about marketing, and he made the comment that his clients often say “I can’t do that marketing stuff. I’m not I.T. (information technology) savvy.” I laughed out aloud, because that’s what all the guys n gals I work with think. That marketing is “IT” or […]
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Are You Too Busy To Succeed?
Over the last 20-odd years that I have had some involvement in business and entrepreneurship, I have noticed a common thread between a lot of people. And that thread is that they are “too busy” to do something IMPORTANT that will make a real difference in their lives. Back in my early days, they were […]
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What Do You REALLY Want From Your Business?
Why did you go into business for yourself? Can you remember the first thing that made you decide you wanted to own and run your own business? And why do you run a business instead of having a job? Even with all the hassles and dramas and stress of running your business, why do you […]
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Agency or Self-Serve: Who Should Run Your AdWords?
If you want to use Google AdWords to generate leads &/or sales for your business, one of the biggest initial questions that crops up is: should you set them up and manage them yourself (self-serving) OR outsource the job to a digital agency (or web design company with AdWords skills, etc)? And my answer to […]
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Chapter 10 – How To Increase The Frequency Of Sales Transactions
Back in the late 1990s, I used to manage a Computer Retail shop in Perth City (right on Hay St, in front of Central Park). We were a big firm, with 4 branches in Perth and over 60 outlets across Australia (they went down the tubes later, but that’s a story for another day…) I […]