All Posts by Eran Malloch

Chapter 4 – The Most Effective Advertising Medium

So, now it’s time to discuss the most [cost] effective advertising medium available to most businesses today, and that is the Internet. As you can see from the chart to the right, Email & Search Engine Marketing are the 2 most cost-effective methods of generating sales leads, compared to the classics of Yellow Pages, Banner […]

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Chapter 3 – How To Increase Your Number Of Paying Customers

The Great Dilemma in a Recession: Spend on Advertising or Save? McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 – businesses that maintained or increased their ad spend during this time averaged higher sales growth during the recession and in the following 3 years! By 1985 – sales of the businesses that maintained […]

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Chapter 2 – How To Make More Money In Your Business

Now that you’re aware of how it’s going to play out in future and what you’re going to need to do to stay afloat and even improve, let’s expand upon those 2 simple points with 3 specific strategies. The easiest way to beat the recession and stay profitable in business is to do one or […]

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Chapter 1 – The Beginning… Let’s Talk “Recession”

I don’t know what you think, but I’m guessing Kevin Rudd, Wayne Swan and even Barack Obama are not too happy being stuck with trying to “fix” the economy right now. It must seem like Mission Impossible to them, trying to resurrect the horrors that their constituents will be facing (now or in the future), […]

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10 Tips To Increase Sales & Lead Generation From Your Website

The below information applies equally well to service providers as it does to product vendors. Feel free to consider either word interchangeable with the other. 1)      Understand the Search “Continuum” – How People Buy Online According to Forrester Research Inc, 81% of internet users start their purchase journeys using [a] search [engine], so that’s a  […]

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The Pros & Cons of Bidding on your Company/Brand Name With AdWords

Over the last few years, Google has released various documents which explain the value of AdWords advertisers bidding on their own company name &/or brand name. According to their studies, bidding on these keywords are a great way to get more clicks at a lower price and increase the leads you can generate, while not […]

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1 The Real World Struggles of Small Business Marketing

I just got back from the dentist earlier this evening. Final visit of 4 (thank god!) and I have finally been given a clean bill of dental health. 🙂 While I was waiting to see my dentist, I got talking to the practise manager and we started discussing promoting a typical small business (like a […]

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Website Product Photo Tips & My Pet Hate

Given it’s 2013, I suspect the vast majority of you have been to at least ONE website which has product photos on it. Whether it’s Ebay, Amazon.com, Gumtree or Fred Nerk’s Gift Basket Shop (!), I’m sure you have seen product photos on their site, and today I want to discuss my do’s and don’ts […]

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7 Ways To Create Quality Content For Your Website

Today, I’m going to be discussing some ideas on ways to create lots of high quality content to add to your website. And, the reason I am recommending you try some or all of these ideas is to improve your site’s organic (SEO) rankings for relevant topics that people might search Google for. Now, I […]

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The Simple 3 Part Formula For Marketing Success

Back in 2009, I had to give a presentation on online marketing to a group of business people. While preparing my PowerPoint slides for the presentation, I was trying to think of a simple way to explain a complex topic – how to increase your sales and profits using the power of the internet. After […]

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