All Posts by Eran Malloch

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What’s A Better Advertising Option Than AdWords or Facebook?

What’s A Better Advertising Option Than AdWords or Facebook?   Lately, I’ve been running across a more than usual number of people in need of advertising to help generate leads and/or customers for their business. After 10+ years running AdWords PPC campaigns for clients spending anywhere from $100/month to $100K/month (and similar numbers in Facebook […]

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Google AdWords Negative Keywords Made Simple

Google AdWords Negative Keywords Made Simple Probably one of the biggest secrets most people don’t know when it comes to successfully advertising on Google AdWords is using negative keywords! Negative keywords – or ‘negs’ as industry insiders call them – stop your ads from showing when searches are INAPPROPRIATE or off-topic for your campaign. When […]

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Google AdWords Keyword Types Explained

When they get started, a lot of beginner AdWords users don’t realise that there are multiple keyword types they can (and should) use. As a consequence, they often go with the generic “broad match” type and find they spend their budget very quickly, but generate very few leads &/or sales. At this stage, AdWords beginners […]

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Marketing ISN’T I.T.

Marketing ISN’T I.T. Someone was talking to me this morning about marketing, and he made the comment that his clients often say “I can’t do that marketing stuff. I’m not I.T. (information technology) savvy.” I laughed out aloud, because that’s what all the guys n gals I work with think. That marketing is “IT” or […]

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Are You Too Busy To Succeed?

Over the last 20-odd years that I have had some involvement in business and entrepreneurship, I have noticed a common thread between a lot of people. And that thread is that they are “too busy” to do something IMPORTANT that will make a real difference in their lives. Back in my early days, they were […]

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What Do You REALLY Want From Your Business?

Why did you go into business for yourself? Can you remember the first thing that made you decide you wanted to own and run your own business? And why do you run a business instead of having a job? Even with all the hassles and dramas and stress of running your business, why do you […]

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Agency or Self-Serve: Who Should Run Your AdWords?

If you want to use Google AdWords to generate leads &/or sales for your business, one of the biggest initial questions that crops up is: should you set them up and manage them yourself (self-serving) OR outsource the job to a digital agency (or web design company with AdWords skills, etc)? And my answer to […]

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Chapter 8 – Referrals

One simple option to increase the number of paying customers you have that many businesses don’t try is that of asking for, and encouraging referrals from their current clients. Now, there are a variety of ways to get your clients to refer their friends, family and colleagues to your business, but a particularly effective way […]

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Chapter 7 – Pay Per Click Advertising (PPC)

While SEO is the most cost effective method of capturing searchers on the web, it does tend to take time (anywhere from 3 to 12 months) to produce results due to a variety of factors. Hence, businesses wanting quick results can tap into the most popular form of paid online advertising, which is PPC (Pay […]

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Chapter 6 – Search Engine Optimisation (SEO)

The first step in tapping into the potential customers online is a website, as already mentioned. However, the next step is actually being found online, which is the more difficult step, requiring a variety of online marketing techniques to help your site become visible for the people searching for the information it provides. If you’ve […]

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Chapter 5 – How 21st Century Buyers Make Their Decision

One vital factor to consider in this 21st Century world we find ourselves living in is that the process of making a buying decision has 1 HUGE difference about it that wasn’t widely available 20 years ago. In this connected world of ours, the Internet is often the deciding factor between a shopper making a […]

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